From Italy to Kuwait

Adding comfort and safety around every corner of your parenthood journey

Our Story

A brand developed by a parent for every parent

The story of “Chicco” (pronounced “Kee-ko”) begins in Italy in 1958, with the birth of baby Enrico – whose nickname, you probably guessed right, was Chicco. His father, Pietro Catelli, was an inventor and developer of pharmaceutical devices who, upon the birth of his baby boy, decided to dedicate his professional life to making baby Chicco, and every other child, as happy as can be. From state-of-the-art baby products to innovative parenting solutions, Mr. Catelli’s personal journey of parenthood soon grew into a global trademark of reliable quality and comfort for parents worldwide, spanning more than 60 years and serving over 120 countries.

Our Values

Parents at the Center

Inspired by the pillars of devoted parenthood, we are here to support every parent by building a relationship of collaboration, mutual trust, and understanding for their needs today and throughout the journey.

Joy as a Mantra

A happy parent raises a happy child; that’s why our job is to pinpoint every happy aspect of your parenthood experience and magnify it through a wide range of products and solutions, for an unforgettable experience with your child.

Future for Kids

Our world is in constant motion and change, and with that, your needs as a parent and the future you aspire to build for your child are always evolving. This drives us to utilize our research and innovation facilities to help meet your needs today and support you in preparing your child for a future of fulfillment, sustainability, and positive impact.

Chicco Research Center

No matter when or where, sound parenthood stands on the pillars of love, care, and nurture. However, no two generations have ever approached parenthood the same way. Every time and place dictates different needs, priorities, and approaches for parents to follow and adopt – a matter that we are well aware of, which is why our dedicated team at the Chicco Research Center in Italy partners with educationalists, designers, and engineers, as well as neuropsychiatrists, paediatricians, midwives, ergonomists, doulas, parents, and – most importantly – babies to learn about how they grow and interact with the world around them. With the help of the Chicco Research Center, our products are engineered for safety and comfort and designed to accommodate children worldwide at every stage.

International Care Standards for Modern Kuwaiti Parents

Parents around the world express their love and care for their offspring in numerous ways, reflecting their uniqueness as individuals and caretakers. At Chicco, we are devoted to shadowing your unique parenting journey and developing products and services that are tailored to your distinctive experience as a modern parent in Kuwait.

Solid Passion for Life

Chicco is a division of the global corporation Artsana, S.p.A. Under the umbrella of the Artsana Group, Chicco proudly stands with our sister brands like Boppy® and Prénatal to offer innovative, quality products designed to enhance your life, not only during childhood and parenthood but throughout all the other stages as well. To learn more about Chicco worldwide, visit our international site, chicco.com.